Who wins when the economy fails?

There are always winners and losers when economic times get tough. Whilst some companies struggle others benefit particularly if they offer a cheaper service. So while it is a bad time to be selling pick and mix those who cater for people who are trying to reduce their outgoings are seeing increased sales.

• Discount supermarkets are seeing increased interest from shoppers turning away from the more expensive chains.
• Car hire companies are seeing increased trade from those who are staying within the country rather than going abroad as car rental is a cheaper option than international flights.
• Stores that are focused on disposable fashion, such as Primark are selling more for less. Interestingly mid to high end clothing shops such as All Saints are doing well. It has been suggested that clothing aimed at a niche market is selling better than more middle-of-the-road items.

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