Words About Things

Becoming the face (or should that be body) of a major lingerie retailer is a a great way to kick start a modeling career, just ask Eva Herzigova. Eva was relatively unknown before staring in a Wonderbra advert which stopped traffic and set pulses racing. She soon became a supermodel which is like a normal model but with superpowers like the ability to not get out of bed for less than £100,000.

The Sun recently ran a competition in conjunction with Marks and Spencer to find a new model to showcase their DD+ range of ladies underwear. Their A-D range is currently modeled by the Brazilian Ana Beatriz Barros but for the larger range M&S wanted to find some homegrown talent. With the help of The Sun the sifted through images sent in by aspiring models (it’s a tough job etc) and eventually chose Laura Zielinski.

Laura is a 20-year-old law student from Hartlepool who currently works part-time at Primark. She is giving up that job to move to London, as part of her prize she has been signed to Leni’s Model Management and is hoping to pick up other work:

Modelling is something I always wanted to do but I didn’t think I would get this kind of opportunity. I’ve done a few things in the North and I’ve been down to agencies in London, but I’m not the skinniest girl and with a big chest I’m just not what they are looking for. I’m hoping this will be my big break. M&S is an amazing brand to represent. It celebrates real women with real curves like mine.

Laura is currently shooting her first Marks and Spencer campaign that will be featured in-store to showcase the DD+ range of lingerie. M&S haven’t said whether Laura will be featured on billboards yet but I think it’s safe to say that if she does there will be a few distracted drivers!

It’s that time of year where various companies have the bright idea of releasing a calendar featuring scantily clad members of staff. These calendars tend to be in aid of charity although the massive amounts of free publicity they generate by catching the attention of lazy blog writers probably has  a lot to do with it.

The marketing geniuses who work for Ryanair have done it once again with another calendar featuring 12 air stewardesses (or is it cabin crew?) in their underwear. Being a low cost airline the underwear is mostly no-frills. The airline’s chief executive Michael O’Leary has apparently already bought the first 100 copies of the 2010 calendar which suggests that is wife might be throwing his copies away.

“Ryanair has again done the dirty in a desperate bid for profits and pimped out its “sexiest” airline stewards in a “bare all” calendar. Such derisory marketing will surely deter more serious candidates interested in a career in airline services and bring the entire airline service industry career into disrepute as a result.”

MEP Mary Honeyball objecting to last years calendar.

It is hoped that as well as annoying Ms Honeyball, this year’s calendar will raise £100,000 for the charity KIDS who help disabled children and their families.

Wonderbra have launched their latest strapless bra which is designed to work like a pair of hands. The Ultimate Strapless bra has four ‘fingers’ molded into each cup which are not visible from the outside. The bra is said to provide the same kind of support a woman experiences using her own hands. The new bra is available in sizes A-F and will be available at most lingerie retailers.

Wonderbra have spent two years working on their latest design testing materials and shapes. They have spent hundreds of hours testing prototypes:

“We conducted a comprehensive series of tests with real girls, which included dancing, bending, stretching and jumping, all designed to put the bra through its paces. This unique technology lifts the weight of the bust, supports and gives a trusted Wonderbra cleavage. We have created a groundbreaking garment giving women the perfect solution to the age old strapless bra problem.”