Words About Things

It’s that time of year where various companies have the bright idea of releasing a calendar featuring scantily clad members of staff. These calendars tend to be in aid of charity although the massive amounts of free publicity they generate by catching the attention of lazy blog writers probably has  a lot to do with it.

The marketing geniuses who work for Ryanair have done it once again with another calendar featuring 12 air stewardesses (or is it cabin crew?) in their underwear. Being a low cost airline the underwear is mostly no-frills. The airline’s chief executive Michael O’Leary has apparently already bought the first 100 copies of the 2010 calendar which suggests that is wife might be throwing his copies away.

“Ryanair has again done the dirty in a desperate bid for profits and pimped out its “sexiest” airline stewards in a “bare all” calendar. Such derisory marketing will surely deter more serious candidates interested in a career in airline services and bring the entire airline service industry career into disrepute as a result.”

MEP Mary Honeyball objecting to last years calendar.

It is hoped that as well as annoying Ms Honeyball, this year’s calendar will raise £100,000 for the charity KIDS who help disabled children and their families.

Wonderbra have launched their latest strapless bra which is designed to work like a pair of hands. The Ultimate Strapless bra has four ‘fingers’ molded into each cup which are not visible from the outside. The bra is said to provide the same kind of support a woman experiences using her own hands. The new bra is available in sizes A-F and will be available at most lingerie retailers.

Wonderbra have spent two years working on their latest design testing materials and shapes. They have spent hundreds of hours testing prototypes:

“We conducted a comprehensive series of tests with real girls, which included dancing, bending, stretching and jumping, all designed to put the bra through its paces. This unique technology lifts the weight of the bust, supports and gives a trusted Wonderbra cleavage. We have created a groundbreaking garment giving women the perfect solution to the age old strapless bra problem.”