Words About Things

Whoever creates Lynx’s adverts clearly know what they’re doing and who they are selling to. They are always amusing even though they always stick to the same underlying theme (women are attracted to the smell of deodorant). They also always feature attractive women which is exactly what young men want from an advert. Quite how they have managed to create a scent which only attracts supermodels is a mystery.

The latest Lynx advert takes the basic theme and makes it into an epic story featuring fallen angels who happen to look like supermodels (of course). Considering that one of the women is Adriana Lima they must have spent a fair few bob on this one. The special effects are also pretty spectacular. It’s amazing that we now have adverts with huge CGI budgets when you consider that in the old days everything had to be made out of papier mache and bits of sticky tape.

The video takes place in some rural Italian village by the looks of it. I wonder if the deodorant would have the same effect down the local high street? If I’m not mistaken the soundtrack is a cover of Sexy Boy by Air although it took me most of the advert to work out what it was. It’s not my fault though, I was distracted by the story!

Whoever made this advert clearly had a big budget and a lot of time to think of an original concept. Unlike a lot of adverts for car hire it focuses more on creating a story than such trivial details such as price or locations. The result is slick and entertaining although it doesn’t really have a pay off in terms of plot. What would you do if you had the use of an Audi R8 and a Ferrari California for the night?

I found this interesting video about the history of Espresso and Coffee in general. Did you know that Coffee was invented by an Ethiopian goat herder called Kaldi? This video was made by Douwe Egberts and features this an other interesting facts about black gold.