Tennis star Maria Sharapova became a live mannequin recently in London in order to model creations by students from the London College of Fashion. She became a temporary window display at Liberty in Carnaby Street. The clothes on display were inspired by the intersection between fashion and high tech design.

The event was the result of a design competition sponsored by Sony Ericsson. The winning entry, created by Georgie Davies, was a cocktail dress which lights up when the wearers phone rings.

“The open and creative brief allowed our students free reign to develop design ideas that are forward thinking,”

Tagged: dress, Fashion, maria sharapova, mobile phone, sony ericsson, Technology