Compare The Meerkat: The Outtakes Video

25 Mar

The Compare The Meerkats ad campaign was created by VCCP for CompareTheMarket.com and is a rare example of a viral ad actually going viral. Lots of companies have tried and failed (See Radio 4′s really quite bad attempt) to capture a bit of online buzz. The idea and the execution was good enough for people to actually seek out comparethemeerkat.com and possibly even comparethemarket.com.

It helps that Aleksandr_Orlov (the Meerkat who stars in the advert) has his own Twitter account as well as a functional Meerkat comparing site. The latest part of the campaign is an out-takes video showing bloopers featuring Aleksandr fluffing his lines and struggling with the English language.

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3 Responses to “Compare The Meerkat: The Outtakes Video”

  1. Ciarán 26. Mar, 2009 at 3:22 pm #

    I’m a big fan of the campaign but let’s not get carried away. Having a massive TV media budget always helps with these things…

  2. malcolm 14. Oct, 2010 at 4:51 pm #

    i have to be a big meerkat fan (simple) almost my catch phrase!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Trackbacks and Pingbacks

  1. Compare the Meerkat - The Bloopers – ANewDayANewDawn.co.uk - 25. Mar, 2009

    [...] from WordsAboutThings kindly dropped me a link to the latest installment from the Compare the Meerkat campaign – [...]

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