Words About Things

This is a very well done viral advert by Ubisoft for it’s soon to be released game Rocksmith. It barely mentions the company or the game and was uploaded on a non branded YouTube channel and people have responded to less in your face marketing by watching and liking the video in the millions!

Whoever creates Lynx’s adverts clearly know what they’re doing and who they are selling to. They are always amusing even though they always stick to the same underlying theme (women are attracted to the smell of deodorant). They also always feature attractive women which is exactly what young men want from an advert. Quite how they have managed to create a scent which only attracts supermodels is a mystery.

The latest Lynx advert takes the basic theme and makes it into an epic story featuring fallen angels who happen to look like supermodels (of course). Considering that one of the women is Adriana Lima they must have spent a fair few bob on this one. The special effects are also pretty spectacular. It’s amazing that we now have adverts with huge CGI budgets when you consider that in the old days everything had to be made out of papier mache and bits of sticky tape.

The video takes place in some rural Italian village by the looks of it. I wonder if the deodorant would have the same effect down the local high street? If I’m not mistaken the soundtrack is a cover of Sexy Boy by Air although it took me most of the advert to work out what it was. It’s not my fault though, I was distracted by the story!

That is an exclusive peek inside one of Etihad’s planes. They are a relatively new airline, and they have clearly thought long and hard about how they can stand out from the crowd. Investing in excellent design certainly seems to have been part of that strategy.

Fittingly for an airline from the UAE, there is an Arabian influence to the design of the opulent trimmings. The mesh screens for the individual first class cabins in particular. Getting on one of Etihad’s flights to Abu Dhabi must make you feel as if you have already arrived in the exotic Emirate. They even serve fresh dates!