British fashion is taking off at home and abroad with eccentric designers Paul Smith and Vivienne Westwood leading the charge. More and more people are opting for British brands as well as overtly British items such as Union Jack print scarfs and handbags. A recent Vivienne Westwood ad featured Pamela Anderson in a Union Jack Skirt. But is this trend patriotic, protectionist or based on quality and great design?

Paul Smith is the biggest selling British designer but most of his sales occur overseas. He has been expanding over recent years, building new stores and concessions in large department stores. He is, as the old joke goes, very big in Japan. Amanda Ware is a buyer for a luxury gifts store in London who says that British themed accessories are flying off their shelves. “Paul Smith is strong with the Union Jack. It’s really flown over the past 8-12 weeks”.

Traditionally (over recent years at least) most British people would shy away from wearing the Union Jack or the St George’s Cross except perhaps during the World Cup. It is unfortunately often associated with the far-right although there is of course a big difference between national pride and bigotry. The bizarre belief that were you where born is superior to other places because you were born there is foolish whereas being proud of the achievements of British people (including designers) makes perfect sense.

Protectionism would certainly do more harm than good to the British fashion trade. The classic brand Burberry is reliant on Asia as it’s biggest market as is Paul Smith. International trade is important in all sectors and fashion is no different. The moral of the story: buy British fashion because it is stylish and well made not because it’s British.

Tagged: economy, Fashion, style